INTERNATIONAL MARKETING STRATEGY

A GOOD MARKETING STRATEGY REQUIRES A CLEARLY DEFINED CORPORATE VISION. IT MUST BE BUILT BASED ON THE OBJECTIVES, MEANS AVAILABLE AS WELL AS THE CORPORATE CULTURE

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BUSINESS STRATEGY
Support in defining the company’s strategic orientation
Support in choosing markets to approach

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MARKETING STRATEGY
Positioning the company and its products
Determining target markets and segments
Defining a product portfolio in line with targeted markets
Brand management: creating new brands, developing existing brands, managing declining products
Innovation management: how can we innovate, and which innovations would be relevant?
Defining a marketing plan

 

 

CONSULTING ON EXPORT STRATEGY

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COUNSULTING ON EXPORT MARKETS, PARTICULARLY IN ASIA

A clear export strategy is absolutely essential for a company, as it allows to allocate the necessary resources on the long term to conquer market shares. The objective is to build long-term relationships with partners, understand the expectations of local consumers, and if necessary, adapt the offer or distinguish yourself from competitors.

A PREREQUESITE FOR ALL EXPORT STRATEGIES: HAVING THE MEANS TO FULFILL YOUR AMBITIONS, OR HAVING AMBITIONS THAT FIT YOUR MEANS

Analysis of market potential and relevance with regard to the company’s nature, organisation and strategy.
Market studies to understand consumers on the markets in question
Optimising the offer if necessary
Creating and implementing a short and mid-term action plan
Implementing a monitoring dashboard with success criteria.

 

 

OPERATIONAL ROLLOUT OF THE GLOBAL MARKETING STRATEGY

THE OPERATIONAL APPLICATION OF THE MARKETING STRATEGY IS ESSENTIAL, AND MUST BE PERFECTLY COHERENT WITH THE LATTER, OR ELSE ALL PRIOR REFLECTION EFFORTS WOULD BE DOOMED.

Kanpei Marketing can handle this operational rollout with the help of various service providers (design, communication and promotion agencies…) for the following tasks :
Implementing a marketing plan
Creating a graphic charter
Designing packaging
Developing innovative communication and promotion media

 

 

INDIVIDUAL TRAINING AND COACHING

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MARKETING AIMS TO PROMOTE THE COMPANY AND ITS PRODUCTS IN THE LONG RUN.
THIS IS WHY IT MUST PROVIDE DIRECTIONS THAT THE COMPANY CAN LASTINGLY COMMIT TO.
THIS FUNCTION REQUIRES STRONG OPEN-MINDEDNESS AS WELL AS A GENUINE ABILITY TO STEP BACK FROM THE COMPANY’S CHALLENGES. IT MUST NOT BE REDUCED TO A MERE OPERATIONAL SUPPORT FOR THE SALES FUNCTION.

YOU WISH TO SET UP A MARKETING COMMITTEE IN YOUR COMPANY OR TRAIN A PERSON TO MARKETING PRACTICES?

Defining their role within the company, as well as their missions and interactions with other departments.
Understanding the difference between the marketing and sales functions.
Fostering a marketing state of mind: transfer of experience and coaching.
Implementing marketing methodologies and tools.

YOU ALREADY HAVE A MARKETING COMMITTEE AND WISH TO STRENGHTEN IT?

Reflection, analysis and conferences on specific themes to spark ideas and innovation.
Reinforcement of the teams on marketing projects.